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(More customer reviews)Ruth Klein makes you ask yourself, what's so important that's keeping you from marketing yourself and your business? If you answer lack of time, this book links them up to show you how one works with the other. It's a good marriage of topics. I bet the most talented personal marketers you know do it without even trying... now you can be one of them.
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This guide shows small business owners how to make the best use of their time in order to foster better business relationships, make money and reduce stress. The book features time management skills and workable, proven marketing tips to help readers find and make use of hidden business-building opportunities. Each chapter contains counsel, insights, lists to keep everything in focus, tales of true-life entrepreneurial adventures and a summary at the end. Readers should discover how to: develop a time-line for each of their business goals and ideas; use time efficiency to stay in touch with customers; use humour to foster creativity; use press releases and publicity opportunities effectively; empower employees to deliver outstanding customer service; and bring in new customers.
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