Beans: Four Principles for Running a Business in Good Times or Bad Review

Beans: Four Principles for Running a Business in Good Times or Bad
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Elegantly simple! I usually loathe fables, preferring gritty text in business writing. It was recommended by a friend and I found it to be entertaining, engaging, and beautifully written. Its unique way of conveying the reassuring message that "the basics mean as much as ever in this chaotic world" is one we all need to be reminded of. This is a cautionary tale for consulting types (like yours truly) who tend to turn business problems into nuclear physics.
Even your most reading avoidant client or friend will love this. Buy a supply, I keep handing them out to people. Apparently there is another book in the works . . . I've pre-ordered it.
You will never look at another cup of coffee again in quite the same way . . . likewise, you will never approach a business challenge again in quite the same way.

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