Average Reviews:
(More customer reviews)Move it.
Move it fast.
Move it faster.
Move it now.
These are the words, which summarize all the 245 pages of the book and energize them. Although casual in style and easy-to-understand in language, Funky Business is yet a profound and philosophical survey of the recent shift of basic values in social and business structures of the global society. Those, who understand the spirit and emotions of Mission Impossible II or Swordfish - Password Accepted, will definitely appreciate both the style and the message. For the `businessmen', who love ACID Jazz the message of the book is also easy to catch. The other guys may miss it out.
True, none of the business concepts, exposed in the book is new to the business community. But the authors created the brand new vision of the modern business through hy-phe-nation (as they describe the phenomenon themselves) of the latest ideas. Only such a weird combination of ideas helped them to produce the most beautiful (and harmonious?) description of a competitive advantage I ever learnt: "Competitive advantages weigh no more than the dreams of a butterfly". I understood the vitality of this phrase when I heard one of businessman in Russia (not oil, timber or caviar tycoon) telling, that he is "dedicated to the quality of idea in his business, because the highest quality of idea is the only thing impossible to be replicated immediately". And this gives him a competitive advantage. Once again: it was asserted not from the sends of California, but from the woods of Russia. What else should be said or done to prove the unambiguous victory of Forces of Funk throughout the world?
But above all, this is not the book to read, to learn and to forget. This is the ACTION book. It wakes up those who haven't yet understood that Future Just Happened. And it puts more pressure on those who are already awoken in order to move faster. My judgement is that Funky Business is a must-read for everyone in business: from an intern to the CEO. We already did it in our office. Every newcomer MUST read Funky Business in a bid to speak with his peers and bosses (very few, really) in the same language.
Click Here to see more reviews about: Funky Business Forever: How to Enjoy Capitalism (Financial Times)
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