Average Reviews:
(More customer reviews)I purchased this book several years ago and I still refer to it whenever I am planning a special event. Freedman & Feldman provide a guide that literally lays the groundwork for conducting a successful special event (I hope that is not a Kent Dove title). Every subject from selecting the right event to post-event evaluation is covered in this resource.
Great pains are taken to illustrate the areas discussed and tips abound throught the book. I found the samples of event materials particularly useful in gaining an understanding of some of the principles that are illustrated.
The Business of Special Events is a must have edition to your library. A great resource for volunteers, chairpersons, staff and Board. I completly agree with George R. Reis, Editor, Fundraising Management when he says "When other writers discuss special events, they often quote Harry Freedman. This book is the final word on the subject."
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Nowhere else will you find such a wealth of practical, experiential advice along with plenty of worksheets, checklists, samples, examples, and anecdotes from the authors' years in nonprofit management.With wisdom, know-how, an eye on detail, the authors show you how to produce a special event, whether a sidewalk sale or a glamorous gala, to make money and friends in the name of your cause.
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