Average Reviews:
(More customer reviews)I've been a marketing manager for my own small businesses and the largest corporations. I found this book to be a concise guide to help small business owners understand the purpose of marketing (hint: fame is NOT the goal). The sections on profiling your prospect base and developing your marketing message targeted for those prospects was simple and straight-forward. For me this was the most valuable section. It's too easy to guess what your customer's needs are and make up marketing messages off the top of your head that are totally ineffective. The book concludes with a good roundup of communication channels, advertising, tradeshows, internet, events, etc., and when to use them to deliver your message most cost effectively.
If you're an old pro, the book brings you back to basic principals, and if you haven't taken Marketing 101 in college and need to get a handle on marketing for your business ASAP, this is a good guide.
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No Time Marketing gives entrepreneurs and small businesses essential information to make the critical marketing decisions that directly impact sales. If you are a smart business person and know your business needs marketing, but you don't have the time, money, or possibly the experience to do it, No Time Marketing is precisely for you.___________________________________________No Time Marketing is a quick, effective way to dramatically boost the effectiveness of you company's marketing efforts. If you want to create a well-thought-out marketing plan that will work this is the book for you.--Brian Lawley,Author,Expert Product Management Former President, Silicon Valley Product Mgt. AssociationIn supporting hundreds of very smart women business leaders, we hear so often that they urgently need marketing help. In this day and age when every expense must be justified, No Time Marketing explicitly identifies what works and what doesn't. Even experienced marketers can learn some great tips and important ideas from the book.--Aileen Gorman, Executive Director, The Commonwealth InstituteAs the founder of the nation's largest marketing agency, I can tell you that every small to medium size company should have this book on their shelf, and it should be dog-eared.--Jack Sims,Speaker on Attainable, Sustainable Business Growth, If you think you know business and brand growth ... you don't know Jack!Make Time for No Time Marketing! Alyssa Dver is a wealth of knowledge and this book is a MUST!--Ja-Naé Duane, President & Founder, Wild Women EntrepreneursNo Time Marketing is packed full of valuable marketing advice. Companies of all sizes will benefit from the myriad of smart, practical ideas to take their businesses to the next level.--Lynn Toomey,Chief Creativity Officer, Let's Gogh Marketing,Leader, Ladies Who LaunchNot sure whether your current marketing plan is getting the most bang for the buck? No Time Marketing is your company's new marketing plan.Spend just one day working through the book or break it up into a few 30-minute working sessions and you'll have an action-oriented, easily executable, profit-focused marketing plan within a few hours.--Diane K. Danielson, Founder & CEO, DowntownWomensClubFor many of us, marketing can be an elusive concept ...we know we need it, but not sure what to do first. This book debunks traditional thinking and sheds light on real applications that work to determine how best to connect with your customers to generate real sales leads and ultimately, real revenues.--Victoria Colligan, Founder and CEO, Ladies Who LaunchNo Time Marketing is an invaluable treasure chest of tips and tactics any company should open and use to increase marketing efficiency and "time to value." Of particular note are the integrated templates that enable you to not only learn and think about what you need to do, but to simultaneously build an action plan of "to dos" and next steps so you can execute. Highly, highly recommended.--Rick Chapman, Managing Editor & Publisher, Sofletter, Author, The Product Marketing Handbook for Software and In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
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