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I liked this book. It wasn't particularly long, but it was simple and packed a powerful message for today's business leaders. Innovations a company create are the key to its success. It's innovations that keep existing companies in business. And its innovations that allow startups to get up and running. I found the book to be well organized and well written. Each chapter (9 in total) had a nice little summary which made skimming the book easy before reading it from cover to cover.
For some reason this book made its way to the B&N bookshelves about two or three weeks before its official release date of June 1 per Amazon. I read it back on May 19th along with The Future Arrived Yesterday: The Rise of the Protean Corporation and What It Means for You which I thought was a better book by a little. Both books talk about how business leaders have to stay ahead of their competition and be willing to give the customer what the customer wants, and be able to respond nimbly to change in the economy, the industry, and the market.
Whether change comes about gradually, abruptly in the form of a crisis, or somewhat quickly companies and their leaders need to always be thinking about innovations that can keep them competitive. Usually such innovations relate to some sort of convenience, accessibility, affordability, simplicity, or reinvention. As long as R&D is done strategically rather than haphazardly it shouldn't amount to a black hole for dumping company resources. And the smart and savvy business leader will realize that every forced change usually presents opportunities to be exploited.
The subtitle to this book says it is supposed to be an innovation playbook for uncertain times. I'm not so sure "certain times" ever existed. And I'm pretty much positive that uncertain times are here to stay. So in my humble opinion this book is really an Innovation Playbook - period. I think this book should be required reading for all business leaders and entrepreneurs. 5 stars!
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Experts agree: The turbulence triggered by the economic shock of 2008 constitutes the "new normal." Unfortunately, too many managers have become paralyzed by it, capable only of slashing costs indiscriminately.Though examining spending during recessions makes sense, the smartest executives do much more. As Scott Anthony reveals in The Silver Lining, these leaders continue innovating--by stopping ineffective initiatives, changing key business processes, and starting more productive behaviors. Result? Their companies emerge from downturns stronger than ever. Providing a wealth of ideas, tools, and examples from diverse industries, Anthony explains how to safeguard your company's profitability during even the toughest recessions. You'll discover how to:-Prune your innovation and business portfolio to liberate resources for more promising initiatives - Adopt a radical new market-segmentation scheme that helps you re-feature your offerings to reduce costs while delivering new value to customers - Reinvent your innovation process to drive fresh growth - Mitigate innovation risks by conducting strategic experiments and forging alliances with customers and other external entities - Appeal to increasingly value-conscious customers to fend off low-cost attackersIn today's brutal economic climate, executives must pare costs to the bone while planting and nurturing seeds for tomorrow's growth. The Silver Lining explains how to master this seemingly impossible challenge.
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