Average Reviews:
(More customer reviews)This book provides instantly actionable strategies and tactics for increasing revenue and profit with virtually zero risk. Jay Abraham has taught for years the awesome power of unconventional marketing and it's ability to produce immediate breakthroughs in sales and profit.
The stories and examples demonstrating precisely how this can be done are compelling. For example, on page 223 Abraham tells the story of a client who sold large, expensive training programs. They generated a high-volume of leads, but actually converted a small percentage to sales. By sending a simple sales letter to those who did NOT buy, and offering them an alternative program (provided by another company) at a lower price point, they generated $10,000,000 in new sales. From "dead" leads of prospects who had already said no to the main offering. A simple, brilliant, low-cost and virtually zero-risk strategy that resulted in an enormous pay day.
Another compelling example offered is the dry cleaner in Chicago Abraham worked with who turned a single store front with average performance into three highly successful locations. At that point the owner was satisfied with his profits and did not want to put in more time or effort to grow beyond the three stores. Abraham explained how his "system" for success in the dry cleaning business could be marketed to other dry cleaners in other states. The owner went on to "license" his ads and marketing system to 3,000 cleaners at $100 per month. This is the type of break-through thinking Abraham provides.
This book will OPEN YOUR EYES to the dozens and dozens of revenue and profit opportunities in your business just waiting to be capitalized on.
What makes this book unique from all of the other Jay Abraham books is that, in addition to providing breakthrough concepts and powerfully compelling examples, the Sticking Point Solution also includes key point summaries and immediate action steps at then end of each chapter. This provides a much needed bridge between theory and action.
Brilliant, compelling and highly recommended.
Click Here to see more reviews about: The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth In Tough Economic Times
Businesses can plateau, stall, OR stagnate...without the owners or key executives even realizing it. A business might be achieving incremental year-on-year growth and yet still be in a situation of stagnation or stall. Why? Because entrepreneurs and executives often focus on the wrong things and don't know how to solve the problems that get their businesses stuck.The purpose of The Sticking Point Solution is to help entrepreneurs and executives recognize the ways in which their businesses may be stuck, and to then give them tools for getting unstuck and enjoying exponential growth. To achieve this, Jay will help you identify the nine "sticking points" that keep entrepreneurs and executives alike grinding just to survive, instead of growing and thriving.The results: freedom from stagnation and stalling, new levels of profitability and success; and a much greater sense of control and pleasure from running the enterprise. How to achieve this exquisite state is the impetus for The Sticking Point Solution.
Get 31% OFF
0 comments:
Post a Comment